About RWT2022
“Adopting Innovative Approaches to Boost Intra Africa Travel as a drive for Tourism Business Recovery”
This year’s theme focuses on rebuilding Tourism after 2 years of challenging times that severely hit the Tourism sector by setting a vision and long-term goals, that will strengthen the Tourism industry.
We are spotlighting how Tourism can increasingly contribute to economies , inclusively foster sustainability and innovations, and reconnecting Africans to each other and the rest of the world.
Frank Gisha Mugisha
Director General- Rwanda Chamber of Tourism
EXPECTED OUTCOMES : RETURN ON INVESTMENT
OBJECTIVES
- To promote domestic, intra-regional, and continental tourism businesses.
- To promote inclusive Tourism business, focusing on youth and women’s full participation.
- To showcase innovation and technology to stimulate tourism trade benefits across Africa.
- To establish and enhance public-private sector collaboration among key travel trade stakeholders
- To promote public-private sector dialogue focusing on conservation best practices for Sustainable Tourism businesses
EXPECTED OUTCOMES : RETURN ON INVESTMENT
- Increased domestic, regional, and continental trade linkages
- Increased awareness of tourism products and attractions in various regions across Africa.
- A platform to share various investment opportunities and build key networks with stakeholders.
- Job creation which plays a vital role in developing the tourism sector resulting in income earning opportunities, employment and access to a larger market.
- Increased awareness and adoption of innovation and Technology best practices that promotes tourism Businesses.
- A platform for public and private sectors to address Specific bottle necks in Africa free continental areas. Enhanced continental tourism business competitiveness.
- Increased awareness of conservation and sustainable tourism best practices.
- New established markets for tourism and hospitality value chain suppliers across Africa and beyond.
- New Open Markets through Business-to-business linkages with continental and international buyers interested in the African Market.
- Trade agreements and MoUs signed between Public and Private Sector to Fastrack the Implementation of the AfCFTA Agenda
ABOUT RWT2021
The Rwanda Tourism week will bring the Rwanda, the region and the continent to you.
Every business that will be showcased in the forthcoming Rwanda Tourism Week 2021 will be joining a regional and continental network of exhibitors and investors to drive business opportunities from Rwanda and the region to the world.
The Expo will offer great opportunities to Rwandans and international tourism operators and investors to diversify their businesses and tourism products, promote new products, expand their business to new tourism circuits/new routes, grow their business beyond borders and increase profitability.
BACKGROUND
Rwanda Tourism Week is an annual event that seeks to recognize and inspire hospitality and tourism players to strive toward promoting domestic, regional, and continental tourism excellence in customer experience.
Building on the success of the 1st edition (RTW 2021 Report), the event provides a great opportunity to work towards a mindset shift, both among traders and consumers to ensure that there is a seamless flow within the domestic, regional and continental tourism activities.
As the Global Tourism sector recovers from COVID-19, the Rwanda Chamber of Tourism in collaboration with key partners from the Public and Private Sector and Development Stakeholders is organizing the RTW-2022 — aiming at adopting strategies and establishing platforms to share pragmatic global experiences that align with rethinking the Tourism industry through product diversification, innovation and creating strong partnerships that opens the Africa Markets for Tourism Business to sustainable bounce-back.